Uncovering the Secret to Sales: Customer Engagement Metrics

Is there a better single metric predictor of success in sales or business development than percentage of time spend with customers?

I saw one VC who said the only metric they track from their SaaS CEOs is how many hours a week they spent WITH CUStOMERS and POTENTiAL CUSTOMERS!

Steve Blank tells founders to “get out of the building!” and go to where your customers are.

FiscalNote founder Tim Huang has one of the best founding stories I’ve ever heard. You should find the podcast.

For three months he holed up in a motel 6 with 3 coders. He spent 10+ hours a day talking to government leaders and employees while his coders built what people told them was needed.

Awesome!!!!!!!!!!!

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Is time spent with customers and prospective customers the single most important measure for startup success?

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